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Ann Sophie Juul Hird

Director, attorney-at-law

+45 3078 6739

[email protected] Competition & Regulatory
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Background

Ann Sophie advises domestic and international businesses on all aspects of competition law and has experience with criminal proceedings concerning competition law. She also advises domestic and international businesses on ESG-related matters.

Moreover, Ann Sophie has extensive experience of the field of payments and has advised a number of clients on the rules, including in relation to cases concerning access to payment accounts services and cases on prohibition against using unfair prices etc. in relation to the completion of payment transactions or direct debits.

With a background as a special consultant with the Danish Competition and Consumer Authority, Ann Sophie has gained solid experience in dealing with public authorities. As an attorney, she has advised businesses in both administrative and criminal proceedings with significant legal and commercial implications. She also has extensive experience of Danish criminal law and of conducting proceedings for the imposition of fines, and she provides qualified advice across the field of criminal law.

Practice Area

Competition & Regulatory

Experience and education

2024
Director, Accura
2024
Attorney-at-law, Accura
2022
Legal consultant, Accura
2022
Special consultant, the Danish Competition and Consumer Authority
2017
Head of Section, the Danish Competition and Consumer Authority
2017
Head of Section, Banedanmark
2017
Master of Laws, the University of Copenhagen