Colorful Standard

Dutch fund invests
in Colorful Standard

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Dutch fund invests in Colorful Standard

Tue Deleuran, CEO and founder of the Danish fashion brand Colorful Standard, has sold an ownership interest of 49% of Colorful Standard to ABN Amro Sustainable Impact Fund, a fund focusing on sustainability set up by the major Dutch bank ABN Amro.

Colorful Standard’s colourful styles are made exclusively from organic cotton or recycled materials. Colorful Standard wants to do away with fast fashion focusing on long-lasting materials, quality and timeless design instead. Colorful Standard produces its products at its own manufacturing centre in Portugal using 100% organic cotton and recycled merino wool.

Colorful Standard was formed in 2018 and its products are now available from more than 1,100 retailers around Europe and in eight Colorful Standard stores in Copenhagen, Paris, London, Zürich, Antwerp and Berlin.

Accura advised the seller Tue Deleuran in connection with the transaction.

Photo: Colorful Standard