PAI Partners invests in
PepsiCo's juice business

Tropicana juice på en hylde.

PAI Partners invests in PepsiCo’s juice business

The private equity firm PAI Partners and PepsiCo have entered into an agreement on the transfer of a significant part of PepsiCo’s juice business. The value of the agreement is USD 3.3bn.

At the same time, a joint venture is established holding the rights to sell Tropicana, Naked and other select juice brands. PAI Partners holds 61% of the new joint venture while PepsiCo has an ownership interest of 39%.

PAI Partners is a leading private equity firm, investing in market-leading companies across the globe. Since 1994, the firm has completed 85 investments, representing over EUR 65bn in transaction value.

PepsiCo is one of the world’s leading food groups with a brand portfolio that includes Frito-Lay, Gatorade and Pepsi-Cola. The company generated more than USD 70bn in net revenue in 2020.

Accura advised PAI Partners in connection with all Danish aspects of the transaction.