The Danish company Motosumo, a global leader in digital fitness solutions, has merged with the European fitness franchise Mrs.Sporty. With the merger, fresh capital is injected into the new fitness company. The combination of a strong franchise foundation and cutting-edge digital technology will help with the new company’s ambition to expand their business and invest in new opportunities. Both companies will continue to operate under their existing brands.
Motosumo has developed the first (and only) app in the world that uses built-in motion sensors in smartphones to generate live fitness metrics (e.g. cadence, distance and kcals) on indoor bikes. Motosumo has a global team of instructors and more than 300 live and on-demand classes a month.
Mrs.Sporty is Europe’s leading female-focused fitness franchise with the German tennis legend Steffi Graf as one of the founders. The company now has 170 clubs across Germany, Austria, Switzerland, Italy and Saudi Arabia.
Accura advised Motosumo in connection with the transaction.