The private equity fund Nordic Capital has sold the online football retailer Unisport to Polish R-Gol, a leading distributor of football merchandise in Central and Eastern Europe.
Unisport was formed in 1995 and is among the largest European distributors of football and sports products today. Approx. 90% of Unisport’s revenue comes from online sales via local web shops in a number of European countries and an English-language website selling to the rest of the world. In addition to the online platform, Unisport also has three flagship stores in Copenhagen, Stockholm and Paris and a stadium store at Norway’s national football stadium Ullevaal in Oslo.
Unisport also has a one of the world’s most extensive football loyalty programmes with approx. 1.6m loyalty members.
Nordic Capital is a leading private equity investor and has invested more than EUR 25bn in more than 145 businesses since its formation in 1989. Nordic Capital has owned Unisport since 2015.
Accura advised Nordic Capital in connection with the transaction.