All Styles

MS2 Invest acquires
a controlling interest
in All Styles

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Case

MS2 Invest acquires a controlling interest in All Styles

The family owned investment company, MS2 Invest, has acquired a controlling interest in All Styles.

All Styles, originally established in 1973, is today one of Scandinavia’s largest wholesalers in fashion, jewelry, hair accessories and personal care products.

In recent years, All Styles has experienced significant growth and has ambitious growth plans for the coming years.

The company’s CEO and former majority shareholder, Per Friis Jensen, will remain as shareholder and CEO of All Styles.

Accura advised MS2 Invest in connection with the transaction.