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Lenus & Zenfit

Lenus merges with Danish competitor

 

Case

Lenus merges with Danish competitor

The Danish online fitness platform Lenus merges with the competitor Zenfit.

Both companies have developed a fitness platform where trainers and coaches can advise their clients and create meal and workout plans digitally.

Lenus and Zenfit, founded in 2016 and 2015, respectively, will continue under their own names while the administrative tasks will be put together. The aim of the merger is to continue growth and accelerate the international expansion.

The merger comes shortly after Lenus received a record-breaking investment of EUR 52 million primarily from EQT Ventures in June 2021.

Accura advised Lenus in connection with the merger.