The Danish travel tech platform Understory has raised EUR 12m in a Series A round led by London-based B2B tech investor Smedvig Ventures, aiming to accelerate its growth trajectory.
Other participating investors include People Ventures, Sequel, Seed Capital and Firstminute Capital.
Understory has developed an AI-driven platform that equips experience providers with the necessary tools and automates workflows, enabling them to realise their full growth potential by combining booking, payment and marketing in one system. Understory serves customers in ten countries and employs around 40 people in Aarhus and Copenhagen.
Accura advised Smedvig Ventures in connection with the transaction.