The Danish podcast and audiobook platform Podimo has acquired the podcast agency Podads.
Podads was formed in 2020 and is one of Denmark’s leading podcast agencies and advertising platforms. The company has a strong commercial approach to the podcast medium and offers advertising and commercial collaborations in the largest and most attractive podcasts in Denmark. Podads represents both independent podcasters and large Danish media houses and helps them create value outside the paywall by connecting them with advertisers and media agencies.
Podimo was formed in 2019 and is a service offering an extensive catalogue of original and exclusive podcasts and audiobooks. Podimo is available in Denmark, Norway, Germany, Spain, the Netherlands, Finland and Latin America and employs more than 300 people across more than 20 countries.
With the acquisition, Podimo wants to create better growth opportunities for Danish podcasts and strengthen podcast advertising in Denmark.
Accura advised Podimo and existing shareholders in connection with the transaction and has advised Podimo since its formation, including in connection with all previous investment rounds and acquisitions.