The international investment and asset management firm IDG Capital has acquired gourmet liquorice producer Lakrids by Bülow from the private equity fund Valedo, founder Johan Bülow and a group of minority shareholders. Select members of the management team are reinvesting in the company.
Founded on the Danish island of Bornholm in 2007, Lakrids by Bülow is an international premium confectionery brand offering products based on innovative combinations of liquorice and chocolate. With stores across Denmark, Germany, United Kingdom, Sweden, Norway, Finland, Austria and the United Arab Emirates, Lakrids by Bülow’s products are sold through nearly 2,000 retailers in 35 countries.
IDG Capital is an international private equity investment firm, recognised for having pioneered venture capital in the Asian market since 1993. The company has invested in more than 1,700 companies and made over 600 successful exits globally through IPOs and M&A. IDG Capital was instrumental in reinventing Moncler and is today invested in global icons such as Acne Studios, Gentle Monster and Rossignol.
With strong new international ownership through IDG Capital, Lakrids by Bülow aims to accelerate its ongoing international growth across Europe, Asia and the US.
Completion of the transaction is expected to take place in Q4 2025, subject to customary regulatory approvals.
Accura advised IDG Capital in connection with the transaction.
For more information, please read the press release.