The Danish consumer research technology company GetWhy has raised USD 35.5 million from the American venture capital fund PeakSpan Capital.
GetWhy has disrupted the consumer research market with an AI-powered platform that can analyse consumer brand insights and conduct qualitative consumer research. GetWhy was formed in Copenhagen in 2011. Today, the company has a wide range of leading global brands as customers, such as Nike, Heineken, The Coca-Cola Company, Adidas, Carlsberg Group and Unilever.
PeakSpan Capital is based in New York City and San Mateo, California. Since 2015, PeakSpan Capital has invested in more than 40 high-growth software companies and manages more than USD 1.5 billion.
Accura advised GetWhy in connection with the investment.