The Danish consumer research technology company GetWhy has raised an additional USD 20 million from existing investors, including PeakSpan Capital and Arbejdernes Landsbank.
GetWhy was formed in 2011 and has developed an AI-powered platform that can analyse consumer brand insights and conduct qualitative consumer research. The company has a wide range of leading global brands as customers, such as Heineken, eBay, The Coca-Cola Company and Adidas.
With the new investment, GetWhy plans to open an office in the US during the autumn of 2025.
Accura advised GetWhy in connection with the investment.