The Danish market research and data collection company DMA Research has been sold to the Norwegian data collection company Norstat AS.
DMA Research was founded in 1979. The company specialises in data collection by using a variety of research methods, including telephone interviews, web interviews, focus groups, personal interviews and mystery shopping.
Norstat AS is the leading player in Scandinavia in terms of data collection for the purposes of market research and opinion polls. The company has offices in several European countries and, after the purchase of DMA research, three in Denmark.
Accura advised the owners of DMA Research in connection with the transaction.